This job was posted by https://www.azjobconnection.gov : For more information, please see: https://www.azjobconnection.gov/jobs/6478135

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rClient Services Manager

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rLocation: Marketing Department

rRegular/Temporary: Regular

rJob ID: 607849

rFull/Part Time: Full-Time

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r Workplace Culture

NAU aims to be the nation\'s preeminent engine of opportunity, vehicle of economic mobility, and driver of social impact by delivering equitable postsecondary value in Arizona and beyond.

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Special Information

• This position is a hybrid position which allows the incumbent to complete their work at both an NAU site, campus, or facility and at a non-centralized site with or without accommodation.
• Occasional travel or necessary overtime.

Job Description

Northern Arizona University is seeking a qualified individual to serve as relationship owner and business area specialist for assigned marketing department internal clients, as well as to coordinate general marketing services that support NAU\'s strategic goals and objectives.

The Client Services Manager role is housed within NAU\'s marketing department and includes the following:

Participates in strategic planning and resource allocation; helps drive major initiatives by understanding effective brand positioning, product promotion, and portfolio/project management. Coordinates with creative, digital, and operations teams to arrange resources, establish budgets, and confirm timelines. Coordinates project scope, timeline, budget, and client communications. Ensures university quality and brand standards are met; ensures project objectives are attained.

Incumbents must be able to leverage strategic, entrepreneurial, and analytical approaches to marketing projects; serve as the point of contact and primary liaison for assigned client portfolios; leverage internal and external resources/personnel to build and execute successful marketing campaigns; and communicate effectively and diplomatically with peers, clients, executives, and across departments. In addition, incumbents must excel in a fast-paced environment, adapt quickly to changing priorities, operate with high attention to detail, maintain marketing and communications skills, work within established department and university processes, and leverage relevant industry trends and indicators.

Relationship Management - 30%

• Serves as account manager to assigned portfolio of internal university clients (colleges, institutes, etc.), with a primary focus on supporting university strategic goals.
• Interfaces regularly with client and partner key contacts (deans, associate deans, vice presidents, directors, and coordinators) to ensure effective planning, implementation, and evaluation of marketing programs. Serves as a member of each client\'s management team by participating in strategic planning and resource allocation discussions.
• Defines effective marketing strategies on client\'s behalf (e.g., clarifies business and marketing goals, establishes measurable outcomes, develops audience personas, guides necessary market research, and evaluates results).
• Develops an annual strategic marketing plan for each client; generates buy-in among key stakeholders; executes plan; briefs clients on monthly progress/results.
• Scopes and initiates projects on behalf of clients and manages client communications throughout the project lifecycle; advocates for client goals throughout the project.
• Maintains and leverages up-to-date knowledge of relevant trends higher education, marketing, recruitment, and communi ations, to provide sound guidance to clients on marketing investments.

Product Marketing Management - 30%

• Collaborates with marketing, communications, academic, admissions, and alumni teams, and third party/agency resources to raise awareness and consideration.
• Identifies top competitors and competitive positioning.
• Identifies effective marketing channels for specific campaigns and initiatives.
• Plans and implements lead generation campaigns to support recruitment targets.
• Understands and manages all program materials, from flyers to videos, emails, and website copy.
• Upholds knowledge of best practices related to audience assessment, competitor/market analysis, brand awareness, growth marketing, and customer journeys.

Portfolio/Project Management - 25%

Manages a diverse portfolio of marketing projects, including website optimization, traditional and digital advertising, lead generation campaigns, email campaigns, events, photo and video shoots, signage, and printed collateral.

Coordinates marketing-related projects and collaboratively leverages marketing department resources (design, editorial, digital, photography, videography, operations), university resources (Strategic Communications, University Events, Advancement, IT Services, Enrollment Management, Student Affairs, etc.), and external re