WXMI, The E.W. Scripps Fox affiliate in Grand Rapids, Michigan is looking for a Digital Content Producer. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. The Digital Content Producer will

create compelling content that is aligned with and enhances the station's and/or Scripps brand.

WHAT YOU'LL DO:

• Write and edit content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.

• Publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools.

• Produce digital video when assigned.

• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

• Build out special sections and site features to enhance coverage and increase user engagement.

• Update and interact with fans/followers on social media.

• Anchor/host content for digital platforms as assigned.

• Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.

• Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.

• Optimize the user experience by tracking live web metrics and user experience best practices.

• Apply Search Engine Optimization (SEO) best practices to every piece of content.

• Perform other duties as assigned.

   

WHAT YOU'LL BRING:

• BS/BA in related discipline preferred or equivalent years of experience

• Generally 3+ years of experience in related field preferred

   

WHAT YOU'LL NEED:

• Skilled with content management systems, hypertext markup language (HTML), audio editing, image editing, cascading style sheets (CSS) and social networking

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``` - Must have a strong desire to focus on web-based content

• Must have basic HTML formatting skills and working  knowledge file transfer protocol (FTP)/publishing web content 

• Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking 

• Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras

• Must have working knowledge of how to use and update social media platforms 

• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website 

• Basic video editing skills a plus