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BCAA Marketing Coordinator, Strategic Ventures in *Head Office, Canada

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

BCAA is hiring a Temporary Full-Time Marketing Coordinator on a 6-month term!

Our Strategic Ventures team is seeking an entrepreneurial Marketing Coordinator to support all aspects of marketing for Evolve E-Bike and E-Scooter Share. Operating alongside Evo Car Share, Evolve is a micro mobility share program designed for sustainable and active transportation in British Columbia. Evolve is currently operating in Whistler and SFU Burnaby, and is available for private businesses across Metro Vancouver, Victoria and Whistler. You will be instrumental in shaping our brand experience and cultivating community connections.  

Who you are:

  • You are dynamic and results-driven with a keen interest in innovative marketing strategies.

  • You’re a critical thinker and a great problem-solver.  

  • You work well under pressure. You can juggle multiple priorities while keeping calm and collected in a fast-paced environment.   

  • You’re a natural communicator and relationship builder.   

  • You see the big picture and have a keen eye for the details.  

  • You take the initiative for your development, staying current with the latest marketing trends and tactics.

  • You understand consumer behaviour and customer needs.  

What you’ll do:

  • You will actively engage in executing a 360-marketing plan, with key focuses on community events, B2C and B2B marketing operations and content ideation.

  • Organize training sessions and on-site management for all community events.

  • Coordinate brand marketing collaterals in collaboration with internal and external teams.

  • Compile briefing documents for internal teams and external agencies.

  • Support the development of branded content, such as social posts, video, web assets, and digital media content.

  • Implement marketing and paid media campaigns.

  • Maintain and monitor the marketing calendar and plan, ensuring campaigns and project schedules are accurately aligned.

  • Analyze campaigns’ data and performance and compile reports.

  • In liaison with PR agency and internal teams to identify communication strategies and tactics

  • Draft communication plans and documents in collaboration with agency.

  • Coordinate B2C and B2B events to enhance brand awareness and ridership.

  • Coordinate with external partners on event logistics.

  • Track KPIs effectively and compile summary report post-event

  • Track and organize inventory of marketing collaterals and merchandizing materials.

  • Manage bike and scooter audit reports.

  • Track marketing budget and organize PO/invoicing with vendors.

What you bring:

  • Bachelor's Degree, Diploma or Certificate in Marketing or Communications related field or equivalent applicable work experience.

  • Minimum of 1-2 years’ experience in marketing and communications role.

  • A valid BC Driver’s License with a clear driver’s abstract required for travel throughout the province (annual driver’s abstract required).

The hourly range for this position is $29.17 to $36.47 is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 5%, with the opportunity to earn up to 9%. 

Internal Applicants: Please note that this is a Grade 8 role and the internal posting will close on May 1, 2024.

What we offer:

  • The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

  • Career and personal development to help you grow and reach your goals.

  • Incentives that recognize team and individual sales and performance.

  • Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

  • A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

  • Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

  • BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

  • Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com .

Together, Let's Move BC Forward

BCAA serves 1 in 3 BC households with industry-leading protection and mobility solutions, including BCAA Home, Car and Travel Insurance, Evo Car Share, Roadside Assistance and full auto repair at BCAA's Auto Service Centres across the province. BCAA also has a long history of keeping our roads safe and giving back in ways that improve the lives of British Columbians and communities throughout our province.

At BCAA, we are a purpose led organization, where we maximize Member value while passionately supporting our team members, our communities, and our planet. Our Vision is to be the most trusted organization in British Columbia, absolutely famous for doing the right thing.

We bring peace-of-mind to our Members so they can enjoy life more. Our amazing service creates uniquely memorable experiences and ignite unparalleled loyalty.

We have been awarded top employer status for several years in a row as one of the best places to work for those who value integrity, teamwork and sustainability. Each of us grows personally and professionally by doing engaging work with inspiring colleagues.

To go back to the BCAA Careers Page, please click here. (https://www.bcaa.com/about-us/careers)

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