Job Purpose: Creates public image for clients by developing and managing public relations campaigns and programs. Duties: * Develops strategic public relations plans by studying products and markets; analyzing and identifying client requirements; preparing and presenting proposals; integrating efforts with other marketing disciplines. * Drives campaigns by coordinating and updating requirements with internal departments and external services; scheduling and timing requirements with production, creative, media, and traffic managers; resolving day-to-day issues; providing tactical counsel. * Develops communications by designing, writing, editing, proofreading, and distributing news releases, newsletters, brochures, flyers, backgrounders, web pages, media advisories, speeches, etc.; approves materials. * Develops promotional opportunities by arranging speaking engagements; managing press announcements and informational sessions; arranging special events. * Maintains client presence with media targets by cultivating, building, and maintaining media relationships; arranging interviews and tours; analyzing media coverage; discovering and pitching new outlets and contacts. * Manages client expectations by communicating campaign and project status and issues; resolving concerns; analyzing time and cost issues; approving billings; preparing reports; building and maintaining rapport. * Builds new business by selling additional products and services to current clients; exploring opportunities to contact potential clients. * Meets cost standards by preparing budgets; monitoring expenses; implementing cost-saving actions. * Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. * Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Skills/Qualifications: Media Relations, Public Relations - General, Tracking PR Coverage, Press Kits, Tradeshows, Verbal Communication, Written Communication, Presentation Skills, Client Relationships, Customer Focus, Desktop Publishing Skills (bilingual)