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• Utilize and manage lead database programs to prospect new customers and projects, including Alpine SnowGuards calculator,
• Construct Connect, SpecLive, BIM Object, AEC Daily, and others as assigned to increase sales.
• Act as initial company contact to qualified leads (from defined sources above) and maintain relationship with all prospects until they are transferred to customer service for quoting.
• Generate contact lists of qualified leads in specific markets for targeted use by marketing and sales teams.
• Manage database of projects and companies that are/are not specifying Alpine SnowGuards with a focus on documenting wins/loses and project values, evaluating the ROI and effectiveness of lead database programs in increasing sales.
• Oversee prospect/lead email templates and work with Content Specialist to refine and target messaging and project bidding timeline.
• Photograph company products, help to maintain digital library of all photos.
• Coordinate with Content Specialist on blogs, newsletters, and email blasts promoting product and services. Make recommendations based on lead requests and project data from lead database programs.
• Monitor roof mock-up during the winter months, create video clips of relevant information for sales and marketing use.
• Continue to develop new marketing strategies; analyze data and make recommendations to Marketing Manager.
• Assist Customer Service and Sales as needed.
• Other duties as assigned.