Description

Title: Field Marketing Coordinator (Santa Clarita/Fresno or Bakersfield/Oxnard or Simi Valley) Classification: Non-exempt Reports To: Field Marketing Manager

Job Description

Position Summary: The Field Marketing Coordinator is responsible for assisting in the planning and execution of marketing and community events in the assigned territory. Identify opportunities in the markets for sponsorship, charitable giving, advertising or other activities and coordinate execution of events: signage, food deliveries, staffing, etc.

General Duties and Responsibilities: Identify and evaluate various sponsorship or community involvement opportunities in local market areas, present recommendations and negotiate deals. Conduct consumer-facing marketing activations such as in-store demos and events. Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty. Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports. Consistent and proactive communication with field marketing Manager to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings. Execute, either directly or through the management of agency resources, all aspects of sponsored event participation. Execution will include signage development and placement, sampling set up, games and giveaways and other programs. Many events will take place on the weekends. Perform retail checks for accurate marketing signage placement, schematic plans, sampling performance, competitive price checks as needed. Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities.

Knowledge and Skills: Familiar with basic event marketing, promotions, and sales tactics. Must be available to work during the weekends (demos and tradeshows) Must be punctual, professional, reliable, highly meticulous, self-motivated, and results driven. Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners. Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff. Solid understanding of consumer communications principles and practice. Project management skills. Ability to manage multiple projects with tight timelines without sacrificing attention to detail. Has a passion for cultivating relationships, managing, and mentoring creatives, and can use that rapport to align teams around a vision. Solid understanding of local market creative and cultures.

Required Education and Experience: 1-2 years of experience in events, retail, customer service, or related fields. Bachelors degree in marketing or related area, or equivalent work experience. Strong computer aptitude in MS-Office. Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization with a positive approach. Basic understanding of Spanish language; reading, writing, and speaking.

Physical Demands Will be required to spend long hours sitting and using office equipment and computers. Some travel and overnight stays from time to time. May also have to do some light lifting of supplies and materials from time to time.

Position Type/Expected Hours of Work This is a non-exempt level position; Monday - Friday, 8:00am - 5:00pm (ON-SITE); schedule would be based on business necessity. Must be willing to work; morning, night, weekends, and holidays based on business necessity and coordinated through the Field Marketing Manager.

This job description is not intended to be all-inclusive, and employees may perform other duties as directed. All employees are expected to perform any reasonable task or request that is consistent with fulfilling company goals and objectives.

Requirements

Required Experience

California Consumer Privacy Act (CCPA) Notice to Applicants

This notice explains to you, pursuant to the California Consumer Privacy Act (CCPA), how Vallarta Supermarkets (Vallarta, the Company, we, us, and our) may collect your information in relation to your application for employment and potential employment with us.

For purposes of this notice, Personal Information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household, or as otherwise defined under the CCPA.

Personal Information does not include certain information, including publicly available information lawfully made available from government records, deidentified or aggregate information, or other information excepted under the CCPA.

Information We Collect about Applicants

We need you to provide certain information in order for you to complete your application for employment with Vallarta. The following provides the categories of Personal Information we may collect about applicants as part of the application process, and/or our employees if ultimately hired.

Personal Identifiers. We may collect your name, drivers license or state identification card number, passport number or other government identification number (including U.S. work authorization number), Social Security information, residence/postal address, email address(es), phone number(s), and other contact information during the application and recruitment process. We may collect your emergency contact information as well. If you are hired, we may collect additional personal identifiers about you to facilitate the employment relationship.

Characteristics of Protected Classifications under California or Federal law. We may collect your age, date of birth, race, ethnicity, sex/gender, and marital status.

Biometric Information. We may collect your fingerprints to facilitate the employment relationship, if you are hired.

Professional or Employment-Related Information. Depending on your role/duties with Vallarta, we may collect information regarding your criminal history, driving history, and credit history as part of our employment background check. We also collect information regarding your professional and employment history and other qualifications you provide in your employment application, including references, skills/abilities, employment goals and expectations, and other related information (if you choose to provide them).

Education Information. We collect information regarding your professional and education history to the extent provided in your resume/application.

Thermal or other Health-Related Information. If you apply in-person or come to our store(s) as part of the application process, we may need to take your temperature or other similar information as part of our health protection policies. However, this information is not retained.

Inferences. We gather information about your employment history with Vallarta, such as the company location/facility to which you are assigned, position and description of duties, fulltime and part-time status, pay rate, as well as descriptions about your job performance and skills. We may also draw other inferences such as your characteristics, job preferences, personal hobbies, activities, foreign language capabilities, other abilities and the like.

Purposes for Collection of Your Personal Information

We use the above categories of personal information for the following business purpose(s)